When a company's in trouble, it could be the CEO's face shape, and not their expertise, that wins over the public, according to an international study that found that baby-faces were more trusted. Researchers from Hong Kong and New York found that when a company is facing some kind of crisis, with photos of the chief executive officer in newspapers or on TV around the world, the shape of their face evoked judgments about the person and the situation. Bosses with baby-faces - large eyes, small nose, high forehead, and small chin - were perceived as more honest and less likely to intentionally deceive people, while mature faces were preferred if there had been a lack of vigilance. "A company can control what face is put on the crisis, and research suggests that the face shape of this person is not a trivial consideration," the researchers wrote in a study to be published by the US-based Journal of Consumer Research. via Times of India.
Mechanical pumps to give failing hearts a boost were originally developed as temporary measures for patients awaiting a heart transplant. But as the technology has improved, these ventricular assist devices commonly operate in patients for years, including in former vice-president Dick Cheney, whose implant this month celebrates its one-year anniversary. Prolonged use, however, has its own problems. The power cord that protrudes through the patient's belly is cumbersome and prone to infection over time. Infections occur in close to 40 percent of patients, are the leading cause of rehospitalization, and can be fatal. Researchers at the University of Washington and the University of Pittsburgh Medical Center have tested a wireless power system for ventricular assist devices. They recently presented the work in Washington, D.C. at the American Society for Artificial Internal Organs annual meeting, where it received the Willem Kolff/Donald B. Olsen Award for most promising research in
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